The Gestalt Framework - Think Digital


Building Blocks of Digital Talent

Why do some digital transformations succeed and others fail?

It's estimated that only 30% of the digital initiatives taken up by organizations reach their stated goals. What are they doing right? Fundamentally, these organizations follow the mantra that digital transformation is as much about the technology and the process as it is about the people. They've realized the importance of the digital mindset of their workforce and the digital culture of their organization. They've discovered that the lines between business and technology functions must blur.

These organizations make sure that even their non-technical workforce has the right level of digital expertise to participate in building, adopting, and leveraging new age digital systems. They stay in step with or lead the industry evolution and disruption. The technical teams of these digital organizations are equipped with strong technical skills, good business knowledge, customer centricity and right mindset. In essence, they develop Digital Talent, professionals who leverage digital platforms and tools extensively for business success.

The Gestalt Framework helps develop such holistic talent, leaving participants with a powerful combination of business domain knowledge, technology skills, digital competency, and digital mindset.

Digital talent development journey

There are four attributes that hold the key to developing a digital workforce, visualized above and explained below.

Foundational Digital Competency
These are the fundamental skills required to understand and use a digital platform, i.e. to digitally communicate, create and share content, collaborate, explore new tools, trouble shoot usage issues, and understand digital rights. It is so much more than the ability to use apps & social networks. It requires more than just technical workers being comfortable with functions enabled by technology.
Having foundational digital competency across your enterprise means that your entire workforce is able to use technology to inform their decisions and influence their behaviors. Anyone from business to legal should have the knowledge to accomplish things like using new software to see data patterns, deriving insights, or running paid search campaigns.

Digital Mindset
The digital mindset is about having the behavior and the attitude to make the most of the digital ecosystem. Today, data flows in realtime, enabling decision making based on the most up-to-date information. Greater transparency of this data can lend speed to every action and interaction.
Coupling transparency with a mindset of experimentation and smaller, more rapid iterations allows quick and empowered decision making to become both charateristic of the entire organization and a competitive differentiator.

Industry Domain Knowledge
The digital world is about leveraging digital technologies and creating value for both internal as well as external customers. Knowledge of the industry domain, disruptions, and industry specific tools will help professionals build, adopt, and leverage digital systems for better business models and processes.

Organization-Specific Digital Skills
Specific digital skills are necesary to thrive in every industry segment. These digital skills are often custom-derived, based on the purpose behind the digital upskilling, whether that be teaching field teams the value of personalization and analytics, providing sales representatives with the ability to use realtime data to inform their daily routes, or something else entirely.

The Gestalt Framework, Think Digital is about leveraging the rich experience and institutional expertise of the workforce while developing their digital expertise along the above four dimensions. GoGestalt's experiential learning model ensures that the new attitudes and skills gained are practiced at work with continuous engagement and periodic refreshers. With a focus on learning for the sole purpose of gaining new knowledge, participants become continuous learners and ensure a sustainable change.